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LinkedIn RibbonRose Punkunus
Rose Punkunus
Founder and CEO at Sudozi | CFO | Automating FP&A to unlock more Strategic Finance | Data Nerd
What experiences are most helpful to build a career in strategic finance?
What experiences are most helpful to build a career in strategic finance? 99% of the time, it’s not about getting better at excel.
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One major trend I’m seeing in finance is the focus on unit economics.
This level of analysis can drive major strategic decisions on pricing, acquisition spend, and hiring 🧠
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Let’s talk price elasticity.
Even in a “normal” environment, it’s difficult to know how price impacts growth. In this dynamic environment, getting a good grasp on how price impacts revenue seems impossible to predict 😩
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One of the things I enjoyed most being CFO was working collaboratively with amazing peers 🤝
Now in the CEO/founder world, it’s no surprise that I enjoy collaborating with other companies who are building efficiency and automation for CFOs.
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Who owns pricing at your company?
My 2 cents, it should live in finance. It's the ONLY team at the company that sees all data, including expenses (especially fully burdened CAC).
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My top 5 tips for new CFOs and finance leaders:
You are the pain killer that was purchased. What pain are you going to kill in the first 90 days?
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