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Finance Friday

How to be a dynamic FP&A business partner with Ada Johnson, VP Finance at Heap

Prepping company and department budget reviews 🎯 can be challenging.

One common way to do this is to have a deck with KPIs and variances on expenses.

While the standard BvA on expenses is important, it’s important to include the efficiency on the π™’π™–π™§π™œπ™žπ™£π™–π™‘ 𝙨π™₯π™šπ™£π™™.This also means that you should have a thesis on what growth metrics major expense items will move.

π„π±πšπ¦π©π₯𝐞 𝟏: Your monthly advertising spend is under budget, but the marginal ad $ is causing huge CAC paybacks for your incremental customers.

π„π±πšπ¦π©π₯𝐞 𝟐: Your two new hiresπŸ§πŸ½β™‚οΈπŸ§πŸ»β™€οΈ in customer success might have caused payroll to be above budget, but those new team members are driving engagement and usage that are off the chartsπŸ“ˆ

As a strategic finance team member, it’s up to you to decide when to hold a team to a strict absolute value of a budget versus when you want to be more flexible depending on the ROI of that spend. Incorporate those decisions into the next version of your re-forecast in February.At Sudozi, we are all about being agile and making the best decisions for your company, especially in this environment.Join my conversation with Ada Johnson, VP Finance at Heap, as we discuss how to be a dynamic finance business partner.

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